what times and frequency to post on linkedin
Once you've figured out what you want to share on LinkedIn, you nonetheless need to decide when to publish your content for maximum issue. There are a lot of opinions about the best fourth dimension to post on social media, but nosotros're only interested in cold, difficult facts backed past research. For this article, we've looked at the latest research nigh the best times to postal service on LinkedIn and so you can reach your target audience. While the best time to publish your content on LinkedIn will depend on a number of factors, the research into this topic provides an excellent jumping-off betoken.
Best Times to Post on LinkedIn for Best Results in 2022:
- The Best Fourth dimension to Mail on LinkedIn in 2022
- Key Considerations When looking for the Best Times to Post on LinkedIn
- More Detailed Listing of Best Posting Times
- Frequently Asked Questions
LinkedIn is a professional social network that is largely used by those seeking to find employees or employers every bit well equally those in the B2B niche. This differs from platforms like Facebook, Twitter, TikTok, and Instagram that are more geared toward personal interactions and tend to perform well for B2C brands.
Co-ordinate to Sprout Social, the best times to post on LinkedIn during pre-COVID-xix days was weekday mornings. Wednesdays between viii am–10 am and at 12 pm, Thursdays at ix am and between i pm–2 pm, and Friday mornings at 9 am were the best days, specifically. While COVID-nineteen has inverse things a bit, we'll share those changes as they come up.
The Best Time to Post on LinkedIn in 2022
On average, what's the all-time time to postal service on LinkedIn? While the all-time time to post on any social media platform varies based on a number of factors, the research is a nifty guideline to help you become started. You tin post based on these guidelines and, from there, test different posting times to find out if you lot tin improve your date and get closer to your goals. Here are recommended posting times from a few unlike studies:
- HubSpot: Wednesdays between 10 am–12 pm
- Sprout Social: Wednesdays from 8 am–10 am and at 12 pm; Thursdays at 9 am and between 1 pm–2 pm; Fridays at 9 am
- Buffer: Tuesdays, Wednesdays, and Thursdays between 7 am–8:xxx am and 5 pm–vi pm
- Oberlo: Tuesdays, Wednesdays, and Thursdays between 10 am–11 am
- Quintly: 7 am–8 am, 12 pm, and v pm–6 pm
- The Balance SMB: 7 am–eight am and 5 pm–vi pm
Quality Content Matters
LinkedIn's user base consists of businesses and professionals who likely visit the platform to find or create content that advances their career, network, plant themselves as thought leaders, and brand themselves more than visible to employers, customers, and business organization partners. To that end, the content that performs all-time on LinkedIn is weblog posts, relevant third-party content, native video, text posts, and images and graphics.
Studies on the Best Time to Post on LinkedIn
As we mentioned previously, there are several different studies regarding the best times to mail on LinkedIn. As you can imagine, the studies don't agree with one another completely but there are definite trends apparent in the research.
For this article, nosotros relied primarily on research from Sprout Social's All-time Times to Post on Social Media .
Key Considerations When looking for the Best Times to Mail on LinkedIn
Mean solar day of the Calendar week
The all-time 24-hour interval of the calendar week to postal service on LinkedIn is Tuesday, Wednesday, or Thursday, with Wed getting the highest level of date. Given that the platform is a professional person network, it shouldn't come as a surprise that Mondays and Fridays are the weekdays with the least usage and least engagement. And, on weekends, LinkedIn usage drops dramatically.
Breaks in the Workday
Being a professional network used by business idea leaders, job seekers, and business owners, LinkedIn is primarily used during traditional business hours with date dropping off markedly after 5 pm and on weekends. Of course, at that place are also natural breaks during the workday in which LinkedIn date increases. Lunchtime (12 pm) is mostly a more active time on the platform with mornings besides getting their share of engagement. Appointment spikes again towards the stop of the workday when professionals are likely to exist taking an afternoon break.
Apply Time Zones to Your Advantage
If you're a regional, national, or global brand, you'll likely need to have time zones into consideration when yous create and publish content on LinkedIn. Some LinkedIn marketers publish their message at different fourth dimension zones to striking everyone. Yet, we don't recommend that course of action because LinkedIn'south algorithm tends to penalize those who share more than once per day. Our recommendation is to schedule your content based on when the largest segment of your population is likely to be on LinkedIn. If you're based in the US or Canada, your best bet is to post using EST since that time zone has the largest number of people. Use social media analytics tools to find out where your target audition is predominantly located.
Follow Your Specific Audience
The behavior of your particular audience is an important factor to consider when finding the best times to postal service on LinkedIn for your business. Look into how your audition uses LinkedIn, when they're online and virtually active, and the kind of content they similar to run into. Additionally, time zones and luncheon hours are also worth examining. Social media analytics and social listening tools tin assist you lot understand more about your target audience and how they're using social media platforms like LinkedIn.
Frequency of Posting on LinkedIn
The platonic posting frequency for LinkedIn is ii to 5 times per week, up to 20 times per month. Information technology'due south not recommended to publish to the platform more than one time per weekday. LinkedIn's algorithm is congenital to provide users a broad range of content from multiple creators in their newsfeeds, so posting more than than in one case per weekday is likely to do more harm than good.
Different Sectors Adopt Posts at Different Times
The best times to post on LinkedIn too depend on your industry. For instance, inquiry shows that B2B businesses have the all-time success with posts made betwixt eleven am–2 pm while B2C businesses and software companies do best outside of the 9 am–five pm range. Here'due south a breakdown of the best times to post on LinkedIn for dissimilar verticals (from HubSpot):
- Software and Media: Weekday mornings or outside of traditional work hours.
- Higher Pedagogy and Healthcare: Weekdays from mid-forenoon to early afternoon (10 am–2 pm).
- B2B Businesses: Check your LinkedIn analytics , only typically weekdays in early mornings, during lunch, and during commuting times.
- B2C Businesses: Weekdays during lunchtime or outside of traditional business concern hours.
More than Detailed List of Best Posting Times
While deciding a single best time to post on Instagram is tricky, and in all honesty, pointless, about of these studies accept come with a serial of skilful posting times. Hither are some suggestions (once more, all expressed in CT and ignoring sectors):
HubSpot
According to HubSpot'southward enquiry, hither are the all-time times to mail on LinkedIn, ranked from best to worst:
- Wednesdays at 12 pm. While Tuesdays, Wednesdays, and Thursdays are largely considered the all-time days to postal service on LinkedIn, Wednesday at 12 pm is one of the days and times that multiple studies target.
- Tuesdays and Wednesdays between 8 am–10 am. After the craziness of Mondays, people tend to check LinkedIn as they're getting their days started on Tuesdays and Wednesdays.
- Thursdays at nine am. Thursday is a college-traffic solar day on LinkedIn, likely considering people are winding down (mentally) and gearing upwardly for the weekend.
- Tuesdays, Wednesdays, and Thursdays betwixt 8 am–v pm. The middle of the week is a great time to mail service on LinkedIn since it's after the catching up usually taking place on Mondays but before Fridays when people are thinking more nigh the weekend than work.
- Fridays at 9 am. Fridays aren't peculiarly loftier-traffic days on LinkedIn, but if you're going to postal service, try to mail service early before people bank check out for the weekend.
Sprout Social
- Wednesdays between 8 am–ten am and at 12 pm
- Thursdays at 9 am and at 3 pm
- Fridays at 9 am
Sprout Social has updated their inquiry to reflect the bear on of COVID-19 on the all-time times to post on LinkedIn:
Oberlo
Tuesdays, Wednesdays, and Thursdays between 10 am–11 am.
Buffer
Tuesdays, Wednesdays, and Thursdays between 7 am–8:thirty am and 5 pm–six pm.
Quintly
Weekdays between vii am–viii am, at 12 pm, and between v pm–6 pm.
The Balance SMB
Weekdays between 7 am–8 am and betwixt 5 pm–6 pm.
Frequently Asked Questions
What is the best fourth dimension to post on LinkedIn?
Co-ordinate to the research, here are the best times to post on LinkedIn, ranked from best to worst:
one. Wednesdays at 12 pm. While Tuesdays, Wednesdays, and Thursdays are largely considered the best days to mail on LinkedIn, Wednesday at 12 pm is one of the days and times that multiple studies target.
2. Tuesdays and Wednesdays between eight am–ten am. After the craziness of Mondays, people tend to check LinkedIn every bit they're getting their days started on Tuesdays and Wednesdays.
3. Thursdays at 9 am. Th is a higher-traffic twenty-four hour period on LinkedIn, likely because people are winding down (mentally) and gearing up for the weekend.
iv. Tuesdays, Wednesdays, and Thursdays betwixt 8 am–five pm. The eye of the week is a great time to mail service on LinkedIn since it's after the catching upward usually taking place on Mondays only before Fridays when people are thinking more most the weekend than work.
five. Fridays at 9 am. Fridays aren't particularly high-traffic days on LinkedIn, but if you're going to post, attempt to mail service early earlier people cheque out for the weekend.
Is information technology bad to postal service on LinkedIn at night?
While "bad" is a strong word, it's probably unlikely to do your business any favors if you mail service on LinkedIn at dark. Since LinkedIn'south user base is largely professionals and businesses, you're going to become the highest engagement during traditional working hours.
What is the worst fourth dimension to post on LinkedIn?
According to HubSpot, the worst fourth dimension to mail on LinkedIn is after 5 pm. Since LinkedIn is largely used past businesses and professionals, it makes sense that those people tend to log off after they're done with piece of work. This is why 95% of LinkedIn posts evidence a drop in appointment when they're published after traditional office hours. Additionally, Saturday, Sun, and Monday are also bad days to postal service on LinkedIn. If your business is part of a weekend industry like sports, food, and beverages, you might see some success when posting on weekends.
Is Monday a bad time to post on LinkedIn?
In a word, yes. However, the all-time times to postal service on LinkedIn depends on your target audition. While Monday gets less engagement when compared to other weekdays, it does get improve date than weekends. Remember that LinkedIn is a platform for professionals and businesses—Mondays in the business globe tend to be incredibly busy, limiting the amount of time people take to spend on the platform.
Should I post every 24-hour interval on LinkedIn?
No. You should post up to five times each week on LinkedIn if yous want to get the best appointment for your posts. But that doesn't mean you should post content for the sake of posting content. Depending on your niche, audience, industry, and the type of content you lot're sharing, it's all-time to limit your posts to ii–v times per calendar week and continue the content high-quality and thoughtful.
Does LinkedIn accept a post limit?
Sort of. If you post more than than 20 times each month, LinkedIn's algorithm might work against you. This is because LinkedIn wants its newsfeed to include posts from a broad range of its users instead of being swamped past users who postal service multiple times per twenty-four hour period. Many LinkedIn marketers discover that if they post more than once each day, one of the posts ends upwardly not getting as much love.
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Source: https://influencermarketinghub.com/best-times-to-post-on-linkedin/
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